Empowering startup ecosystems with strategic UX
May 18, 2024
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I had the opportunity to speak about “Empowering Startup Ecosystems with Strategic UX” and shared key shifts that I see fueling the growth of UX in the startup ecosystem: UX & Advanced Technology Synergy, Integrated Customer Journeys, Unified Experience Vision & Strategic Alignment, Targeted SDG Impact, Optimization Framework for Improvement.
I also highlighted a recent experience of defining impact KPAs aligned with SDG using UX design principles.
Full-stack human-centric design for growth
April 24/25th, 2024
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As part of this event, shared the idea of a full-stack human-centric design process including design thinking, service design, CX, UX – persuasion & usability engineering powered by an institutionalized framework. And integrating every touchpoint with intentional design.
Fuelling MSME Growth & Innovation through Design Thinking
Feb 16, 2024
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As an SME Guest of Honour at this program as part of the MSME Innovative Scheme organized by the Central Govt Ministry office, I covered 3 aspects: achieving human-centric transformation, building organizations of the future that could be a driver for holistic transformation & innovation, and connecting the first and last mile for harmonized transformation.
The Value of Design in Business: Insights from Design Strategist Vanitha Shankar
Nov 15, 2023
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This discussion featured on Chitkara University’s podcast, explores myriad ways in which design contributes tangible value to the business realm. Moving beyond aesthetics, the conversation delves into the realm of human interaction and experience, highlighting the pivotal role of design in knowledge creation and its impact on fostering innovation within the business landscape. Watch Episode
Designing Your Growth Market Strategy
October 6th, 2023
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This lecture on Designing Your Growth Market Strategy focused on designing a state-of-the-art user experience through different phases of the customer journey spanning awareness, engagement, conversion, retention, and advocacy. The presentation underscored the significance of thoughtfully designed journey maps alongside data analytics for insight-driven decisions.
Research Innovation in Era of Technology
August 23rd, 2023
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This lecture delved into the importance of research innovation covering its vital role in innovation and design decisions. While also sketching out the research process and tools for knowledge creation, and considerations for AI-powered research.
Storyboarding the End-Users Experience
2023
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This talk covered aspects of how to design and communicate the essence of a business idea as a convincing narrative. It also covered the different prototyping tools and how to utilize them to create storyboards to articulate the value proposition.
Generate insights to drive your innovation
December 2nd, 2022
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How to explore data to recognize patterns and make connections? What methods can help synthesize the data. This session helped participants recognize patterns and make meaning connections in their strategies.
Leverage data to guide your strategy
November 29th, 2022
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Designing a data strategy using mixed methods can broaden the understanding of the target market, uncover the needs and clarify assumptions. This session helped participants understand the research process and identify specific data, knowledge and information required to make informed decisions.
Articulate your strategy using conviction
November 25th, 2022
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The session helped entrepreneurs state the business intent, identify customer segments, and define opportunities.
Outline your strategy as a desired vision of the future
November 22nd, 2022
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Since a successful startup consumes years of effort, creating a canvas with possible models of the future is vital. The session helped entrepreneurs outline their desired vision and articulate the winning aspiration through different models.
Design leadership: Pushing the boundaries for design maturity
May 2nd, 2022
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In this session with Michael Tam & Erico Lisboa, we discussed design maturity as a continuous push – maturity models, cultural elements, conversational drivers, integrated vision
SIIEC Entrepreneurship
Bootcamp
April 30th, 2022
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Keynote on the essence of delivering compelling pitches. The talk was followed by idea-building sessions.
Design leadership: Designing for digital success
April 28th, 2022
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Digital transformation is, at the best human experience transformation. Why is it important, and what goes behind designing the transformation process? In this session with Jin Kang Moller and Erico Lisboa, we discussed designing for digital success.
Design leadership: Building a case for Design Leadership in Organisations
April 22nd, 2022
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How do raise the impact of design in orgs and embed design as a strategic element in all aspects of business? How do we create capabilities & leadership for a design-centric org? In this session with Apala Lahiri Chavan and Erico Lisboa, we discussed building a case for design leadership in Organisations.
Design leadership: Visioning for conversational design
April 19th, 2022
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What goes behind designing conversations for machines & humans to communicate more naturally & effectively? And how we build a vision for designing such experiences? In this session with Anshumali Baruah from Deutshe Telekom, we discussed visioning for conversational design.
WiDESIGN’22: Infusing human elements in data-driven frameworks
April 16th, 2022
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This talk hosted by Women in design focused on infusing qualitative research methods in data-driven frameworks.
Panel: Design for Ethnicities
April 16th, 2022
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The talk was followed by a panel discussion on design research for different cultures and ethnicities
Bridging the gap between research and design
March 11th, 2022
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What is UX research, why is it important for design and what goes behind a well conducted research? Masterclass organised by Chitkara University
Problem space research finding the right problems to solve
February 10th, 2022
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This session covered the importance and process of problem space exploration to a group of early stage startups.
Rethinking inclusion in the context of collective intelligence and future design
December 16th – 18th, 2022
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The future needs not just straitjacket thinking but different kinds of thinkers. And so, how do we integrate such thinking in the design decisions? This talk at UX India focused on achieving inclusion for collective knowledge creation to address multi-dimensional challenges.