Thinking

This full-day workshop empowers entrepreneurs with effective customer segmentation strategies and advertising techniques rooted in persuasive design principles to attract their ideal customer base. Participants will learn how to craft compelling content marketing and digital communication strategies that elicit desired behaviors. Additionally, the workshop will focus on proven customer retention strategies, helping entrepreneurs engage their

From UX to Service Design: Aligning Strategy, Innovation & Integration
This talk explored the expansive scope of service design and its vital role in the evolving digital landscape. It provided insights into how UX designers can effectively transition into service design roles. Drawing from experiential, industry, and academic perspectives, the discussion highlighted key skills and strategies for making this shift, emphasizing the importance of a holistic approach to user experiences within service ecosystems.

In an era where agile transformations reshape industries, balancing structure and innovation is crucial for rapid evolution. This talk, part of the Horizon Project initiative, aimed to inspire talented minds to tackle innovation challenges. The session encouraged participants to embrace change and drive meaningful progress by exploring key strategies and fostering a culture of adaptability.

This participatory workshop, tailored for public health practitioners, focused on a citizen-centric approach to public health initiatives. It addressed healthcare challenges in India and explored innovative strategies that prioritize community needs. Participants engaged in a discovery process, applying insights to real-world scenarios to enhance their understanding and implementation of effective public health solutions.

I had the opportunity to speak about “Empowering Startup Ecosystems with Strategic UX” and shared key shifts that I see fueling the growth of UX in the startup ecosystem: UX & Advanced Technology Synergy, Integrated Customer Journeys, Unified Experience Vision & Strategic Alignment, Targeted SDG Impact, Optimization Framework for Improvement.
I also highlighted a recent experience of defining impact KPAs aligned with SDG using UX design principles.

As part of this event, shared the idea of a full-stack human-centric design process including design thinking, service design, CX, UX – persuasion & usability engineering powered by an institutionalized framework. And integrating every touchpoint with intentional design.

As an SME Guest of Honour at this program as part of the MSME Innovative Scheme organized by the Central Govt Ministry office, I covered 3 aspects: achieving human-centric transformation, building organizations of the future that could be a driver for holistic transformation & innovation, and connecting the first and last mile for harmonized transformation.

This discussion featured on Chitkara University’s podcast, explores myriad ways in which design contributes tangible value to the business realm. Moving beyond aesthetics, the conversation delves into the realm of human interaction and experience, highlighting the pivotal role of design in knowledge creation and its impact on fostering innovation within the business landscape. Watch Episode

This lecture on Designing Your Growth Market Strategy focused on designing a state-of-the-art user experience through different phases of the customer journey spanning awareness, engagement, conversion, retention, and advocacy. The presentation underscored the significance of thoughtfully designed journey maps alongside data analytics for insight-driven decisions.

This lecture delved into the importance of research innovation covering its vital role in innovation and design decisions. While also sketching out the research process and tools for knowledge creation, and considerations for AI-powered research.

This talk covered aspects of how to design and communicate the essence of a business idea as a convincing narrative. It also covered the different prototyping tools and how to utilize them to create storyboards to articulate the value proposition.

How to explore data to recognize patterns and make connections? What methods can help synthesize the data. This session helped participants recognize patterns and make meaning connections in their strategies.

Designing a data strategy using mixed methods can broaden the understanding of the target market, uncover the needs and clarify assumptions. This session helped participants understand the research process and identify specific data, knowledge and information required to make informed decisions.

The session helped entrepreneurs state the business intent, identify customer segments, and define opportunities.

Since a successful startup consumes years of effort, creating a canvas with possible models of the future is vital. The session helped entrepreneurs outline their desired vision and articulate the winning aspiration through different models.

In this session with Michael Tam & Erico Lisboa, we discussed design maturity as a continuous push – maturity models, cultural elements, conversational drivers, integrated vision